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Hongkang Sports Li Ronghai: Aiming at Hebei Sports Culture Industry Brand to Go Global

Hongkang Sports Li Ronghai: Aiming at Hebei Sports Culture Industry Brand to Go Global

  • Categories: Company news
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  • Time of issue:2019-06-26
  • Views: 81

(Summary description) At a time when the sports consumption market is expanding and the sports industry system has begun to take shape and is gradually improving, the sports cultural attributes built into the blood of sports companies have an increasingly far-reaching influence on the development of the sports industry. From this issue, this newspaper will launch a series of talks on Hebei sports corporate culture, hoping that the experience and practices of these companies in promoting the construction of sports culture can provide us with valuable lessons. Hongkang Sports Li Ronghai: Aiming at Hebei Sports Culture Industry Products

Hongkang Sports Li Ronghai: Aiming at Hebei Sports Culture Industry Brand to Go Global

(Summary description) At a time when the sports consumption market is expanding and the sports industry system has begun to take shape and is gradually improving, the sports cultural attributes built into the blood of sports companies have an increasingly far-reaching influence on the development of the sports industry. From this issue, this newspaper will launch a series of talks on Hebei sports corporate culture, hoping that the experience and practices of these companies in promoting the construction of sports culture can provide us with valuable lessons. Hongkang Sports Li Ronghai: Aiming at Hebei Sports Culture Industry Products

  • Categories: Company news
  • Author:
  • Origin:
  • Time of issue:2019-06-26
  • Views: 81
Information
Hebei Sports Corporate Culture Series ①
    Editor's note  The historical development process proves that social development and progress, enterprise survival and development , culture is the foundation and core. At a time when the sports consumption market is expanding and the sports industry system has begun to take shape and is gradually improving, the sports cultural attributes built into the blood of sports companies have an increasingly far-reaching influence on the development of the sports industry. From this issue, this newspaper will launch a series of talks on Hebei sports corporate culture, hoping that the experience and practices of these companies in promoting the construction of sports culture can provide us with valuable lessons.
 
 
Hongkang Sports Li Ronghai: 
Aiming at Hebei sports culture industry brand to go out 
 
    Hebei Hongkang Sports Equipment Co., Ltd. was founded in 2012. It is a company integrating scientific research, A professional company integrating design, production, sales and service. In the short period of 6 years since its establishment, why has the company achieved soaring development? Li Ronghai, chairman of Hongkang Sports, believes that it is mainly to vigorously build and develop the sports culture industry while creating excellent products and being recognized by customers.
Rely on Innovation
The company is growing strongly
    Talking about the secret of enterprise development, Li Ronghai said that ideas determine the way out, and there are good ideas Only then can there be a good way out, new ideas and great achievements. “In recent years, the prospects of the sports industry and the sports market have been widely optimistic, especially after the issuance of the State Council No. 46 document, the Chinese sports industry suddenly became popular, and we seized this favorable opportunity to enable enterprises to obtain developing. ”
    Hebei Hongkang Sports Equipment Co., Ltd. is located in the coast of the Bohai Sea with abundant products and outstanding people Xingxian County, Beijing and Tianjin in the north, Qilu in the south, and Bohai Sea in the east, and relying on the convenient transportation conditions of Jinshan Expressway, Coastal Expressway and Handan-Port Railway, the company has the innate conditions of the right time, place and people at the beginning of its establishment. . At the beginning of construction, the company has pursued "creating first-class product quality, providing first-class after-sales service, and maintaining first-class corporate reputation" as the enterprise development purpose, and "integrity-based, focusing on quality and efficiency, and customer satisfaction" as the guideline for the enterprise.  
    With standardized scientific management and first-class after-sales service, the company's development is growing day by day . In the second year of the company's establishment, it applied for its own brand "Hongkangjian", which laid a solid foundation for the development of the company; in October of the same year, it invested 600,000 yuan to set up a technology research and development center. After the promulgation of the State Council's No. 46 document, the company took advantage of the policy to actively explore and increase sales channels. Through business, network platforms, and global network sales platforms, the company plans to build 12 large-scale storage warehouses across the country to improve delivery speed. “In terms of improving product quality, from product development, finalization, to production, we strictly control the quality. The requirement of Hongkang Sports is not to allow a substandard product to enter the market, and to ensure that all the products that leave the factory are high-quality products. , in order to create the Hongkangjian brand, and strive to reverse the view of the same industry in the country that there is no good product in the Hebei sports equipment industry, and actively make its own contribution to the development of Hebei sports. ” 
    Innovation and development are the driving force behind the development of Hongkang Sports. According to Lu Yanling, an industry expert, "Hongkang Sports is bold and innovative, daring to try, and has developed extremely rapidly. In just a few years, it has ranked among the advanced sports enterprises in the country. Hongkang Sports has recently independently developed a large-scale fully automatic accumulating and releasing coating. The assembly line intelligent control system can be called the first-class in the country and the world's leading. The use of this intelligent production line will definitely promote the improvement of the intelligence of my country's sports and cultural industry supplies and expand the brand influence of Hongkang's sports and cultural industry. ” After continuous efforts, the company now has 11 patented products, and has developed more than 200 kinds of new products. Famous Brand", "Hebei Province Quality Products", "Five-star After-sales Service Certification" and many other honors. The company's products include more than a dozen series and thousands of specifications of stadium telescopic stands, sports equipment, venue fences, fitness paths, track and field, and gymnastics equipment, and there are countless products on the market. With the full operation of the quality management system headed by Chairman Li Ronghai, the company has successively passed ISO9001, ISO14001, ISO28001 and other related system certifications. He has successively won honors such as FIBA, IBF, IAAF and NSCC national sports certification.
Excellent corporate culture
Hold up new heights of development
    While the company is developing rapidly, Li Ronghai has a longer vision Far, “Many people simply regard the sports industry as an industry similar to the Internet industry, thinking that with a little money and an executive team, this sports company will be able to get up quickly, that’s why they don’t see it to the peculiarities of the sports industry. In fact, the real core industry is a kind of cultural industry. Only in this way can the corporate team be more cohesive and become bigger and stronger. Only with the foundation and soul of sports industry enterprises can they truly succeed. ”Based on this understanding and goal, Hongkang Sports began to build a corporate culture from three aspects. First, a harmonious and friendly relationship was formed between employees within the company. When colleagues encountered difficulties or problems, everyone would lend a helping hand to make A high degree of cohesion has been formed within the enterprise; secondly, the enterprise is very honest in the face of the outside world, implements humanized management internally, and the team has a very strong executive force; thirdly, it strengthens the training and learning of the company's employees and enhances the overall quality. Relying on the pattern business school to train all levels of the company, and master advanced management experience through learning. Every year, we organize to study in companies in the same industry, learn from each other's strengths and complement each other's weaknesses, so that the company has formed a good learning atmosphere and an active and innovative working state. At the same time, strengthen publicity and study, strive to build the brand effect of Hongkangjian, and actively participate in various public welfare activities and help various mass sports events under the premise of the state advocating the integrated development of "national fitness and national health", and their donations are worth 7 More than 10,000 basketball racks and other sports facilities are used in education projects for primary and middle school students in Liangshan Prefecture; the products have been designated as sponsors of basketball racks and event stands by the Organizing Committee of the Chinese National Basketball Open, and have become the mass competition of the 13th National Games Cage football finals equipment sponsor, the company was also awarded the Hebei Provincial Poverty Alleviation Leading Enterprise by the Hebei Provincial Poverty Alleviation and Development Office. “We hope that through our efforts, more people will feel the fun of fitness. ”
    Talking about the future development of the company, Li Ronghai said that in the future, Hongkang Sports will continue to be sincere Based on this, adhering to the concept of bigger and stronger sports culture brand, vigorously spread the influence of Hebei Hongkang sports brand, and develop and strengthen the national brand of cultural industry. We will cultivate the cultural soil of the sports industry, expand the new kinetic energy for the research and development of sports and cultural industry derivatives, highlight the improvement of quality and efficiency, undertake the responsibility of serving the country through industry, actively respond to and participate in the "Belt and Road" national development strategy, seize new opportunities and face new challenges, Excellent product quality and cultural brand, urge Hebei sports culture industry to go out, let more people in the world share the health and happiness brought by "Hongkang Sports" cultural brand!  
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